The Dynamism of Expertise The Qualitative Content Analysis of the Articles of a Software Engineer Turned into Freelance Author

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Attila Sebetyén

Abstract

My paper studies the relationship of two different professional positions in the oeuvre of David Auerbach, an American software engineer who quitted his job at Google and became a cultural critic and freelance author. I am interested in the dynamism of Auerbach’s career: though he–inspired by his literary and cultural affections–left his firstly chosen programmer vocation and became a freelance author, he, as a writer, turned back to the questions of computer science, besides the topics of humanities, and occasionally connected the two areas together. My qualitative content analysis, through two concrete examples, demonstrates how the different areas of interest mingle, confront and influence each other in Auerbach’s articles.

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How to Cite
Sebetyén, Attila. 2025. “The Dynamism of Expertise: The Qualitative Content Analysis of the Articles of a Software Engineer Turned into Freelance Author”. AMERICANA E-Journal of American Studies in Hungary 21 (1):98-113. https://doi.org/10.14232/americana.2025.1.98-113.
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Essays
Author Biography

Attila Sebetyén, University of Debrecen

Attila Sebestyén (PhD) is Lecturer at the Department of Communication and Media Studies, Faculty of Arts, University of Debrecen, Hungary. He teaches courses on corporate communication, protocol, business innovation, management and decision-making, advocacy journalism, and discourse analysis. His areas of research recently are advocacy journalism, trade journalism, and nonfiction. Earlier, his paper “Kracauer’s Quality: The ‘Humanistic’ Approach of Content Analysis” (2023) was published in Werkstatt in Hungary (https://werkstatt.unideb.hu/de/archiv.htm#18/2023). He is the author of one book (2015): Menedzser humanizmus: A szervezeti és üzleti élet “átlelkesítettsége” (Manager humanism: “Spiritualising” Business and Corporate Life).