From Aryan Goddess to Pentagon Psyop Cultural Appropriation and Alt-right Representational Practices

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Published: Nov 27, 2025
DOI: https://doi.org/10.14232/americana.2025.1.4-13
Keywords:
alt-right, cultural appropriation, Taylor Swift, strategies of representation

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Irén Annus
University of Szeged

Abstract

The alt-right has gained an unprecedented voice and visibility in the US since the 2016 presidential campaign of Donald Trump. Maximizing their impact through the media and various online platforms, they have engaged in fresh approaches and innovative strategies. This study investigates their representational practices employed in cultural appropriation through which they attempt to channel into global cultural phenomena deep-rooted in American and British (popular) culture in the hopes of broadening their public presence and social impact. Drawing primarily on theorizations with regard to practices of cultural appropriation and strategies of alt-right representation, the study takes a closer look at the alt-right appropriation of Taylor Swift and proposes a model for the logic and strategies employed à la the alt-right. 

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How to Cite
Annus, Irén. 2025. “From Aryan Goddess to Pentagon Psyop: Cultural Appropriation and Alt-Right Representational Practices”. AMERICANA E-Journal of American Studies in Hungary 21 (1):4-13. https://doi.org/10.14232/americana.2025.1.4-13.
Issue
Vol. 21 No. 1 (2025)
Section
Essays
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Author Biography

Irén Annus, University of Szeged

Irén Annus is Associate Professor at the Department of American Studies at the University of Szeged, Hungary. She is a cultural studies scholar, whose main interest lies in visual culture, identity studies, and 19th-century American culture. She has widely lectured and published in these fields, including seven volumes she has authored or (co-)edited. She is a founding member of the Gender Studies and the Inter-American Studies research groups at her university and sits on the editorial board of two journals, Americana and TNTeF E-journal. She has also served as the Secretary of the Hungarian Association for American Studies for two terms.

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